Opinions expressed by Minority Mindset contributors are their own.
POP QUIZ: True or False, when creating content it’s best to be as broad as possible so as to appeal to everyone all the time.
C’mon! If you’ve got the mindset you already knew that. Many people will think it’s best to have bland, exceptionally approachable content but that’s just utterly wrong. You can’t expect to shoot at a million targets and hit every single one.
Focus on one target. Aim. Fire. That’s it! It can be challenging to find that one target though, that golden niche with the hungry community. Have no fear, I’ve compiled a few strategies on how to find your niche! This list will be ideal for anyone who’s creating products for various niches. So, if you’re a content creator or niche based merchandise seller this will get you thinking!
You’ve most likely heard of Reddit unless you have never heard of the internet. Reddit is a popular online forum for thousands of topics. There are literally communities built around every conceivable topic from neckbeards, to entrepreneurship, to jokes. These individual communities are called “Subreddits.”
Finding a niche using Reddit is simple! I like to click the “Random” button and peruse whatever page I land on. This puts me in touch with communities that I would otherwise have no knowledge about. Another simple way to find a niche would be to read through the popular posts.
I use the Subreddits to help me find new ideas for t-shirt designs. Lurk around a community and see if you can create some content for the fine people of Reddit!
2) Google Trends
It’s our dear friend, Google! Get over to Google Trends if you’re looking for ideas for your next niche blog post, video, or other content. It will give you an idea of what real users are searching for! Moreover, Google provides tools to compare different keywords against each other and gives you data on geographic locations where the search volume for the topic is higher. This type of information can help you target your audience,
I can’t be the only one who gets excited about this stuff. Oh, and did I mention it’s absolutely free and easy to use? There are numerous YouTube tutorials on how to effectively make use of the tool.
3) Social Media
Social media is another way to find niches. Of course, almost everyone and their mom have some kind of social media account. As such, it’s easy to discount this method and move on, but let me explain!
Sites like Pinterest help users express themselves and put up “Pins”, or pictures of things they find meaningful. It may be that you see one Pin that gets you interested in someone’s account and then you examine all their other boards and find a new, untapped market. Facebook groups are also a great way to find different communities and topics. Typically they’re easy to join, share a lot of information, and have passionate members. Again this is another avenue to travel down towards a new audience.
Make sure you’re using social media platforms to their fullest. There are always different areas to expand into, get informed about, and make new contacts. It’s not just for gushing over food pictures and selfies.
4) Time of Year
We just finished up Q4–the most profitable time of year for all retail. It’s a good idea to be aware of the season, holidays, and traditions to be able to tap into particular niches. For instance, many people attempt to flood the market during Q4 with Christmas related items. These same people forget about Hanukkah and Kwanzaa. Imagine competing against 4 million Christmas posts, videos, t-shirt designs, and tv programs.
It’s not worth the immense effort.
Change the target, limit your competition, and niche down. For example, Valentine’s Day is right around the corner and so is Black History Month. I bet most people will be putting up content related to dating, romance, and all that gross stuff. There’s probably far less competition with creating unique, interesting Black History related content.
5) Ask Yourself the Right Questions
Many people don’t want to hop from topic to topic, or niche to niche. They want to stay in one area, design a brand, and produce content around that idea. That’s absolutely splendid. It may seem challenging and as if every corner of the market is saturated. In such cases, I recommend asking yourself these questions:
- How can my experiences and knowledge add value to someone’s life?
- How can I grow/help others grow?
- What can I give?
Think about your accomplishments, your unique qualities, and hone in on your personal gifts. Once you figure this out, pour your personality into it and deliver it to the world. Create content that helps people, entertains them, or informs them.
Your fans are waiting! They’re eagerly foaming at the mouth for your delectable content and products. What are you waiting for? A starting pistol to fire into the air? That happened when 2019 took off. Explore the wonderful world of Reddit, Google Trends, and social media for some ideas.
Imagine your experiences, thoughts, and feelings being helpful for someone. Get out there!