Jumpman, Jumpman, Jumpman, them boys up to something. Caffeine is a streaming platform created by ex-Apple employees. It’s using hip hop to take on Amazon’s Twitch and Google’s Youtube.
For the culture. World-renowned rapper Drake signed a multi-year deal with Caffeine to bring rap battles to live TV (exclusively on Caffeine).
- Do anything for clout. Rappers Offset and Doja Cat will also host a variety of shows on Caffeine, while playing popular video games like Call of Duty.
How does it affect my wallet?
Start it from the bottom. Since being founded in 2016, Caffeine has raised $146 million to jump into the streaming wars swinging.
Youtube & Twitch diss. Rapper endorsements have proved to be an excellent way for Caffeine to punch above its weight.
- Just facts. In 2018, Drake set streaming records (600,000 viewers at the same time) when he hopped on Twitch with famed Fortnite player “Ninja.”
*mic drop* In the meantime, Caffeine has their fingers crossed, hoping the ‘Drake curse’ doesn’t exist.
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