With a little nudge from China, Apple (+1.35%) deleted a “pro Hong Kong” app.
The app. HKMaps.live, a real-time mapping app that tracks police movement in Hong Kong, has been removed from the App Store.
- Apple said. The app map had been used in ways that “endanger law enforcement and residents in Hong Kong”.
- HKMaps responded. #Censorship.
iMsorry. 1.4 billion people live in China. That’s a lot of shoppers. Companies are scared of ticking off China and getting banned. China makes up approximately 17% of Apple’s annual global sales.
How does this affect your wallet?
Meanwhile, in an arena near you. The NBA vs China brawl escalated.
- Game ejection. Two former Hong Kong natives were kicked out of the 76ers game for voicing their support for Hong Kong. Several fans left after their pro-HK signs were confiscated.
- The NBA’s official Chinese partners canceled press events and suspended business ties with the league on Wednesday.
Just say it. Nike is generally very outspoken when it comes to social justice…but not when it comes to China. China is a $7 billion market for Nike, representing 40% of the company’s sales growth last year.
- Nike sells more Kevin Durant shoes in China then they do America!
NBA, Apple, and every company that sells products in China are sitting between a rock and a hard place. Take the money or root for Hong Kong?
Too long, didn’t read…
Apple, Nike, and the NBA often jump right into the American social justice battlefield. But this scenario shows that when politics negatively impacting sales, they shut up…
Now we ask; did Apple do the right thing here?
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