Sometimes, you have to go above and beyond to grow your entrepreneurial efforts. Marc Benioff was willing to do whatever it would take to grow his cloud-based CRM system into the industry standard. Benioff once rented out an entire airport’s fleet of taxis near a major competitor, Sibel Systems’ conference. He sent employees undercover as drivers to pitch Salesforce to individuals attending the Siebel conference, stealing business away from the direct competitor!
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