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The Hero Nobody Deserved

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Published 10/26/2020

Set the scene: It’s 1 a.m., you’re craving an Oreo McFlurry. What do you do? You drive to your local McDonald’s, pull up to the window, order your sugary treat and hear the dreaded phrase:

“Sorry, our ice cream machine is out of order”.

The hero nobody deserves: In comes Rashiq Zahid – a 24 year old that wanted to solve one of the world’s most annoying issues, so he set out to create a website called McBroken.

McBroken is a site that shows a map of every McDonald’s location in the U.S., represented by clusters of dots.

  • Locations with a working ice-cream machine get a green dot and locations without one get a red dot.

The site saw over 10,000 visits in the first 10 minutes of its launch in Germany – and people demanded an app and dedicated U.S. support.

It’s a simple concept, but his satirical idea took off and is now a full fledged business – backed by the VP of Communications at McDonald’s!

Moral of the story? If you have an idea – run with it. You never know where a simple concept can take you if you’re dedicated, no matter how silly it may sound.

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