Moooo! The pandemic is bringing back surprising demand for a long-extinct service: home milk delivery.
Rising demand for home delivery has resurrected the milkman, but traditional glass bottles of cow’s milk have been replaced by new favorites like oat milk and almond milk. It’s been key for small dairy distributors who have suffered as a result of the lockdown.
- Doug Wade Jr. – president of Connecticut-based Wade’s Dairy – said, “I never in a million years would have thought home delivery would come back like this.”
- Bye-Bye Bessie. Cow’s milk has fallen out of favor with many U.S. consumers and they’re willing to pay top-dollar for pricey alternatives like oat milk.
How does it affect my wallet?
Long-Term decline. In 1963, 30% of consumers received home milk delivery. Fast-forward to the early 2000s and that number drops to less than 1% of all consumers.
Support local! If you’re buying groceries online from one of the big guys, maybe you should consider spreading the wealth around a bit. Or at least give your friendly neighborhood milkman a friendly smile and wave.
- Small businesses need support from the community if they’re going to survive the pandemic.
No.1 no more. Restaurants, schools, and corporate offices are the biggest consumers of dairy products, but they’re all closed.
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