SmileDirectClub (SDC) is grinning ear-to-ear this morning after going public. The teeth-alignment startup company boasted a huge initial market value, but their first day was pretty choppy.
What is S.D.C? SmileDirectClub eases the stress of dental visits by delivering teeth aligners right to your doorstep. It’s a remote subscription service that fixes your crooked teeth.
Cut the plaque. Treatment is significantly shorter than traditional braces.
- Instead of a multi-year process, this experience lasts just six-months with no trips to see your favorite oral health professional!
- The program also costs up to 60% less than traditional orthodontic braces and the aligners are clear, so you don’t have to worry about those goofy photos!
Frowning investors. S.D.C.’s stock fell (-27.52%) to $16.67 by the end of the day. (The company priced its initial public offering at $23 per share – over $8.9 billion).
Still smiling. An S.D.C. executive said they aren’t getting caught up in first day numbers, they are focused on the long-term potential of the company and have high expectations.
How does this affect my wallet?
Not everyone’s on board. In July, The American Association of Orthodontics voiced “serious concerns” with direct-to-consumer aligners.
But there are plenty of companies and celebrities in full support of the new age of braces.
- Big companies. SmileDirectClub has partnered with several retail health care giants, planning to open 1,500+ SmileShops in CVS and Walgreens across the U.S.
- Big investors. Draymond Green – The 6 foot 7, three-time NBA champion is a major supporter and investor in SmileDirectClub. He invested in the company when it was valued at only $150 million.
SmileDirectClub opened up with very high expectations, boasting a unique product that delivers teeth-fixing braces right to your home. But the company fell short of those expectations, posting one of the worst debuts this year.
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