Opinions expressed by Minority Mindset contributors are their own.
“That’s the way we’ve always done it”
I’ve been hearing those words a lot lately. Ughhh. Seriously? That’s your excuse for mediocrity? That’s exactly how you get stagnant.
I hate when people don’t embrace progress. I get it. Change is difficult. Change is jarring. Change is frightening. On the other hand, change can be magnificent. It can even be enjoyable! There’s a distinct possibility that things will turn out better than expected.
Complacency is disgusting.
It’s a new day! It’s a new year! DO SOMETHING NEW!
Let’s flip it. If you do what you’ve always done, you’ll get what you’ve always gotten. It’s so simplistic that it goes over people’s heads. We get caught up in being comfortable that we neglect opportunities for growth.
I’m absolutely included in this. With my Merch By Amazon business, I’m scared to try new things. Presently, I’m not selling much. In fact, it’s so little that I don’t break even. I pay more to the freelancers than I earn.
So, Minority Mindset folks what would you do to boost your sales? No, this isn’t my way of seeking help!
The right answer is probably something like research more niches, get better designers, advertise appropriately, or use better keywords. I did absolutely NONE of those things. I kept chugging along, hiring the SAME freelancers, paying the SAME amount, and doing the SAME amount of research.
Shockingly, my results were the SAME. (DUH)
Before all of you blast me into smithereens and scold me for being lazy I’ll tell you what I will be doing. I’ll be hiring different designers, paying a higher premium for better designs, running more targeted ads, and learning more about the entire research process.
If you’re stuck in a similar situation, but you don’t know what to do differently here’s what I suggest;
STEP 1: List everything that you’re doing that’s not yielding results as well as what everyone else in your industry/niche is doing.
STEP 2: Once that list is fleshed out do the opposite of what’s written on your list. This isn’t a panacea for all your business woes, but this technique has served me well in many areas of my life.
STEP 3: Monitor your progress.
Seeking Change and Results
I’ve been working out for years. Whenever I tell people they’re always wide-eyed and surprised when I tell them. It’s like they’ve seen a talking penguin or something. I guess it’s because I don’t have mountainous biceps, a rock-hard 6 pack, or a tree trunk neck. I’m just skinny.
However, instead of telling myself “Well, I’ve always done this” I decided to change. I went to a new gym, got a meal plan, and started group fitness classes. Guess what? I shed some fat and started looking more muscular.
Yup. That’s right. I did something different so I could get different results. Don’t expect new results with the same process. That’s not how things work. If you want something different, do something different.
Bury the sickening phrase “We’ve always done it like this.” Unless you’re always seeking to be average, absolutely never utter these words.