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This Year’s Black Friday Champion is…

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This Year’s Black Friday Champion is...

Published 12/3/2019

This Year’s Black Friday Champion is…

What Happened?

Ding, ding, ding! It was a brutal fight, but the results are in, and the winner of Black Friday is…

W-Commerce. Spending records were broken on Black Friday for purchases done behind smartphones and keyboards.

  • The top 4,500 online retailers did $7.4 billion in sales. That’s 20% more than last year.
  • Meanwhile, brick and mortar retailer sales fell 6.2% from last year. 

How Does it Affect My Wallet?

Broke Friday. Companies like Macy’s, Kohl’s, Gap, and Footlocker are failing the art of e-commerce resulting in less-than-stellar Black Friday sales.

  • Kohl’s, Gap, and Macy’s share prices are all at least down 25% YTD.

Digital underdogs. Despite competing with Amazon, Target, and Walmart have both mastered transitioning to digital shopping.

The Future R Us. Toys R Us is making a comeback after 2 years of silence. Now, they’ll be focusing on an all-new tech-experience. 

Tech and e-commerce reign victorious.

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