Minority Mindset was founded in 2016 to solve two problems:
- Regular people are never taught about money
- Personal finance is so boring
We’re revolutionizing financial education by making it fun and accessible. We do this by putting the personal in personal finance through our videos, articles, and resources on how to invest money, earn money, and save money.
Say goodbye to boring personal finance!
From our founder:
Although he didn’t receive any formal financial education – he’s on a mission to make financial education fun and accessible.
Jaspreet is the Chief Executive Money Nerd at Minority Mindset and the host of the Minority Mindset YouTube Channel.
Jaspreet is self-taught. His parents are immigrants from the state of Punjab, India. Like many of his second generation Indians, Jaspreet grew up thinking that he needed to become a doctor. But he found a new path. He started his first business – an event planning company – when he was in college.
However, Jaspreet didn’t see a future with that company. After graduating college, Jaspreet pursued law school where he continued his entrepreneurial and financial ventures.
While in college, he started investing in real estate. But he quickly realized that if he wanted to continue investing in real estate, he’d need access to more capital. So, Jaspreet jumped back into entrepreneurship.
After a couple years of research, Jaspreet invented a water-resistant athletic sock.
During the launch of his sock company, he was scammed by a marketing company which cost him thousands of dollars. This scam pushed him to start an educational social media page, which he called Minority Mindset. The Minority Mindset implies thinking differently than the majority of people. It’s not a racial minority.
He started Minority Mindset as a hobby just to teach others how to not make the same mistakes he made.
This social media page eventually grew into a YouTube Channel. Around the time when his YouTube Channel hit 100,000 subscribers – his sock patent was denied. At this point, he was forced to make a decision…
Continue with the sock company, or pursue Minority Mindset?
The sock company was profitable while Minority Mindset was not. He decided to follow his passion and pursued Minority Mindset full time after graduating law school.
Now Minority Mindset has grown into a full media company. His company is completely bootstrapped. As he likes to say, YouTube funded his business. He uses his viral YouTube channel’s revenue to fund and grow Minority Mindset.
His brand has helped countless people get out of debt, start investing, and create a plan towards building wealth.