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If you’ve searched anything finance related on YouTube, chances are you’ve come across Jaspreet Singh under the channel The Minority Mindset. Jaspreet Singh is self-taught and he provides free financial education to help you be better with your money. He’s on a mission to teach others about the things he wishes someone would’ve taught him.
Jaspreet Singh is The Minority Mindset and he’s the CEO of the financial newsletter company, Market Briefs. He is known as the “Minority Mindset” because he thinks differently than the majority of people.
Beyond ethnicity, gender, or social class, the Minority Mindset is about cultivating a positive and growth mindset. Most people, according to Jaspreet, have a “majority mindset”. He wants you to break away from the crowd and start thinking about money differently.
Interestingly, what started as a personal life lesson for Jaspreet, now has become his entrepreneurial passion. Read on to find out the timeline and incredible educational offerings of The Minority Mindset.
How Jaspreet Singh Became The Minority Mindset
Plan 1: Become A Doctor
Jaspreet was born into a hard-working immigrant family that, like many other families in similar situations, desired for him to become a successful doctor. Jaspreet Singh’s family originates from a state in India called Punjab.
He felt the traditional pressure to work long, hard hours and get an expensive education to eventually (hopefully) make a lot of money. So, like so many others before him, Jaspreet started his degree and began chipping away at the difficult road to becoming a doctor.
According to his parents, this was the only way to lead a successful life. However, he soon realized that becoming a doctor might not be the best way to achieve his goals financially or spiritually.
A Stop Along The Way: Entrepreneurship
In the midst of his schooling, Jaspreet noticed something. None of the wealthiest people in the world were doctors, but they did all share one common trait: They were all entrepreneurs and business owners.
Jaspreet was already an entrepreneur working on a number of different side hustles, but he never thought much of them.
It was at this moment that he realized that maybe the key to financial success was found not in being a doctor, but in building something. In college, he started a side hustle by launching his own event planning company that gained a lot of traction in his college town.
This was his first taste of entrepreneurship, and Jaspreet had found a passion. Not in event planning, but in building things.
During his time in college, he also began investing in real estate. He purchased a property out of foreclosure with the income he saved from his side hustle, started renting it out for profit, and realized how important financial education really is.
Now, he swears by this method to make passive income while owning an investment that helps to build wealth in the long run.
Another Route: Law School
In the midst of these two side hustles, Jaspreet shifted his career direction and started attending law school. When he told his parents that he didn’t want to be a doctor, they were furious. So Jaspreet compromised and went to law school to make his family proud.
Becoming an entrepreneur wasn’t exactly something his family supported.
Back To His Entrepreneurial Route – A Startup
In the midst of attending law school, Jaspreet had the idea to invent a water resistant athletic sock, and he rolled with this innovative idea.
However, the launch of the product came with a scam from a marketing company, and Jaspreet says that this was hard for him to recover from. Not just financially, but mentally.
He ended up losing thousands of dollars to the scam, which left him upset. He was an entrepreneur trying to find his own path without any support, and now he was scammed on top of that.
He knew there were others out there like him, which means he surely wasn’t the first, nor last, person to run into a dilemma like this.
So, being the entrepreneur that he is, Jaspreet had an idea that could help others and himself.
An Unlikely Beginning: The Minority Mindset
During this difficult time, Jaspreet decided to again pursue an entrepreneurial route by starting a financial education social media page, The Minority Mindset.
The idea didn’t start with the goal of making money. It was a hobby for him. He published content on the internet regarding entrepreneurship and financial education.
Through his different endeavors, Jaspreet began to realize that the majority of people were not good with money. He was determined to help others develop a Minority Mindset by working smarter, spending wisely, and investing more.
This idea started as a way for Jaspreet to tell the world things he wished he had known when he was starting out, pursuing a lucrative but highly taxing career. He began providing free resources to help others tap into this mindset that included investing, paying off debt, and living at or below one’s means.
As Jaspreet kept providing resources, mainly on YouTube, viewers were engaging with the content and gaining insight from the free education. The channel became more profitable, and after graduating as a licensed attorney Jaspreet decided to devote full-time effort to building the Minority Mindset brand.
Now, as Jaspreet continues building his repertoire of financial education resources, he has actually become known as The Minority Mindset himself. He’s coined the phrase, and his fans see him as synonymous with this catchy title.
After years of publishing YouTube videos, Jaspreet ran into a puzzling, but good problem to have – His brand was growing much larger and faster than he could've ever imagined.
So, he decided to expand his brand into a full-blown financial media company, creating a variety of different brands and products to fit all those seeking financial education in the 21st century.
The Minority Mindset’s Financial Education Products
YouTube Videos
Jaspreet’s first product was his videos on YouTube. Completely free, easy to understand, and to the point, these videos got viewers hooked.
The channel has grown past 1 million subscribers and offers daily videos that break down all of the top business and financial news, while keeping you informed with top-notch financial education.
He now has several offshoots of his channel and appears as a guest on other YouTubers’ videos from time to time as well.
Investing App
Another product Jaspreet has developed recently is an app called Market Insiders. The app boasts:
- A coaching feature that helps novice to expert investors learn to build wealth while making wise investment choices
- Investing education classes to help investors get acquainted with the ins and outs of the process
- A community of investors to draw insight from
- A free 10 day trial to check out the product risk free
Briefs Media – Market Briefs and Business Briefs
Jaspreet eventually realized that keeping up with everything that’s happening in the business and financial world was exhausting, even for him. So, he decided to create Briefs Media, a completely separate company from the Minority Mindset.
Market Briefs, is a daily financial newsletter keeps “non-traditional investors” in the know with a witty, helpful email to keep them up to date with financial news.
It was launched back in the middle parts of 2019, and has quickly become one of the fastest growing newsletters on the internet.
What’s even better is that it’s completely free to sign up and read, just like his YouTube channel.
Business Briefs is a daily business newsletter. Similar to Market Briefs, this newsletter keeps all of the wit and help but is aimed at CEOs, entrepreneurs and founders to round up top business news and make it very digestible for busy business owners.
This launched in 2022 and is still rapidly growing. Much like its finance counterpart – its completely free.
Financial Blog
Last but not least is The Minority Mindset Blog.
It’s located on The Minority Mindset website, and it includes topics like the stock market, real estate, cryptocurrency, retirement, and helpful personal finance tips for all of us, written by Jaspreet’s team of writers.
Jaspreet Singh Is The Minority Mindset
Through his journey to become financially successful and live the American Dream, Jaspreet Singh found that many of us are going about it the wrong way.
He discovered a different method for building a strong financial foundation, and he’s sharing it with the world as The Minority Mindset.
The products he offers viewers and readers keep getting more robust, so be sure to keep up with all his tips and methods to set yourself up for a financially healthy future.